Introduction The fashion trends of 2024 are being heavily influenced by two unexpected players - athletic shoe brand On Cloud and rock-inspired belt buckle company BB Simon. Combining high-tech comfort with street-style visuals, On Cloud shoes have stepped off the running trail and into the spotlight as a hot new fashion accessory. Meanwhile, BB Simon’s bold, artistic belt buckles let people express their flair in an old-school way. Together, these brands are helping define many of the critical looks of 2024. On Cloud Shoes Swiss running shoe brand On Cloud Shoes has been around for over a decade, but their distinctive shoes have recently exploded in popularity in fashion circles. What sets them apart is their unique CloudTec cushioning system. It features soft cloud-shaped pods on the soles to create a super lightweight and responsive feel. Visually, it gives their shoes a textured, minimalist look that stands out from a sea of bulky athletic shoes. While performance and comfort tec